2013年5月17日星期五

Factors affecting the Google search rankings



Google blog search (Google Blog Search) is a very important tool for the construction and promotion of a blog site, in general, as long as they appear in the Google blog search ranking rather forward for example, will be able to in the blog fairly long period of time to obtain a stable access to the source. - Of course, Google blog search, there are many additional features, for example, we can Ping Blog Search to improve the speed of web pages indexed by Google, quickly make our web pages in Google's index database, in ordinary web search also benefit.


So, how to make your own blog moved up in the Google blog search? Or, what factors affect Google blog search rankings?

Recently, Seo by the Sea on Google a new patent for blog search analysis, to explore the factors that decided to blog search rankings rise or fall, although it may not be very accurate, but reflects the trend is not in doubt .

First of all, with the traditional Web search ranking depends on the correlation between the blog page and search term, this is nothing to explore, blog site under construction also need to choose the right keywords and optimize for.

Secondly, the blog search ranking also depends on the mass fraction of the sites / pages (Quality Score) In short, the blog site / page quality higher the score, the higher the ranking in a blog. Affect the Quality Score factors were as follows:

Improve the quality score that enhance the blog search ranking factors

Blog popularity: mainly reflected in the number of visitors on the blog RSS, the reason is very simple, the popular blog more subscriptions Well;
The potential popularity blog: derived by analyzing the behavior of users in the blog search, for example, the number of the search results page click on the blog;
Links: the number of occurrences in the other blog "blog link";
High-quality link: the number of occurrences in the authoritative blog "blog link";
Content Tags: blog itself as well as customized label;
In addition to the types of sites outside the blog cited: non-link from the blog site;
Pagerank: blog site and the PageRank of the page;
Reduce the mass fraction lower ranking factor in the blog search

Duplicate text (Duplicated content): On this issue, we will in future content discussed in detail;

Predictable release frequency: If you have been using a fixed time to publish blog posts, may be considered using some spam mechanism auto-complete, also includes a blog in a short period of time promptly publish a lot of content;
Blog site's RSS feed inconsistent: this is a lot Spammer often means adopted;
Content contains spam common keywords;
Advertising: too many ads placed in a blog;
The blog post has a very similar length;
Links: on the one hand, blog sites do not link to inappropriate websites; On the other hand, if most of the blog links point to the same site / page, no doubt with some spam suspects;

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